14 Types of Segmentation Every Marketer Should Know & How to Use Them

This approach turns your everyday marketing and sales motions into a continuous data-improvement engine. Use your marketing and sales activities to fill in the data gaps over time. It gives you a crystal-clear picture of what a "great fit" actually looks like, providing an immediate focus for your marketing and sales efforts. Trust me, every great segmentation strategy started with someone asking these exact same questions.

Applying your B2B customer segmentation strategy in real-time engagements is crucial for assessing its effectiveness in meeting your company’s business goals. While your primary contacts may influence purchasing decisions, they might have the final authority or the leverage needed to champion your solution internally. The average company uses 3.5 segmentation criteria, combining various methods to form segments tailored to the company’s unique needs, products, TAM, and growth objectives. While I outlined a few examples of B2B customer segmentation, it’s crucial to create multiple layers of segments. Using these segmentation examples, your customer success team can provide tailored experiences for specific groups while driving operational efficiency.

Customers will reap the benefits of your segmentation efforts, as you’ll deliver new and relevant solutions to their problems. As buyers continue to expect and respond better to highly personalized marketing and sales campaigns, the analysis and implementation of psychographic data is crucial. A more focused marketing strategy will allow you to speak to the right people, tailor your content and add a layer of personalisation to your outreach.

Demographics vs. Psychographics

To find qualified companies with Hunter Discover, start by specifying the attributes of your ideal customer. Surface the most valuable prospects using intent-based data filters. Find relevant companies, get their contact information, and reach out – without paying for other tools. Prompt crafting and tool proficiency help maximize agent performance.

This can include the financial decision-maker, who is concerned with the cost of the product or service. For example, identifying gaps in technology adoption or regional preferences can guide your marketing strategy. B2B relies on firmographics, technographics, and operational needs such as industry, size, and technology to craft tailored solutions. Unlike standardized consumer goods, B2B offerings are usually tailored to address specific business problems.

What Are the Market Segmentation Benefits for a Business?

ActiveCampaign offers advanced automation logic with a user-friendly editor, making it a top choice for growing businesses focused on personalized communication. If you’re after high-ticket accounts, you can follow them to know exactly when to reach out. AI agents now monitor when a buyer first starts researching, when they’re primed for outreach, and when they’re about to abandon your funnel entirely. This means we have to be clever in targeting our offers at people who really do want them, need them and are willing to pay for them.

Analyze collected data

An email marketing platform is a software solution designed to help businesses and marketers create, send, and manage email campaigns efficiently. In our research, we’ve found that 93% of people surveyed said that email was their primary way of engaging with companies. In a segmentation project, there are a number of principles that you have to clearly follow if you want to get the maximum benefits out of this.

• The intention here is to relate to potential clients on a deeper, more personal and cognitive level.
• From advanced analytics to insightful reporting, our tools provide the necessary resources for businesses to monitor and assess their performance against email marketing benchmarks.
• A more focused marketing strategy will allow you to speak to the right people, tailor your content and add a layer of personalisation to your outreach.
• Now that you know the different B2B market segmentation methods, you’re ready to walk through the complete process of segmenting your market.

Among all B2B segmentation methods, needs-based segmentation is often the most accurate for targeting. What is each group looking for in a product or service? This lets you create more focused and personalized campaigns that speak directly to their needs. To find this information, start by checking the company’s website and social media profiles (especially LinkedIn). The catch is that firmographic data can look precise while still staying surface-level. Satisfied customers are your best salespeople.

Behavioural segmentation looks into ‘how’ your current clients and potential prospects act. For example, what time zone they are in would affect what time you would choose to reach out to them. For example, you could target high earning companies with your premium services and create deals and promotional offers to attract smaller businesses with a lower annual revenue. Data to look for includes the b2b marketing segmentation company’s revenue, number of employees, number of clients and whether or not they work remotely. Firmographic segmentation is very similar to this but offers a slight twist. These include firmographic, geographic, psychographic, behavioural and need-based subgroups.

Salesforce used tier-based segmentation to target different segments of the CRM software market based on their value and potential for the business. Slack used behavior-based segmentation to target different segments of the collaboration software market based on their usage and engagement. HubSpot used needs-based segmentation to target different segments of the marketing software market based on their needs and goals.